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What is digital marketing? Is it worth the hype that it gets?

Marketing has always been about connecting with your audience in the right place and at the right time. That means you need to meet them where they spend most of their time: on the internet. This is where Digital marketing comes in the picture. Digital marketing is the use of numerous tactics and channels to connect with customers where they spend most of their time i.e., online. These tactics include digital advertising, email marketing, online brochures, and more. Digital Marketing industry is flourishing not only in India but all parts of the world. And it’s indeed for a valid reason. Majority of small businesses that run the numbers and utilize successful methods discover that digital marketing is the key to greater customer retention and increased number of conversions and returns. Let us talk about some of the advantages of digital marketing so you can get a better idea. Some of the prominent advantages of digital marketing: ·          A...